It's all well and good, but then COSMIC CUBE BRIEFCASE!!!
Seriously, I don't even have Blu-ray and I'm getting this.
Check out the description:
Immerse yourself in every aspect of Marvel’s elite Super Heroes with this limited-edition, 10-disc Marvel Cinematic Universe: Phase One Collection. Complete with glowing Tesseract, this exclusive replica of Nick Fury’s iconic briefcase includes stunning Blu-ray 3D™ and Blu-ray™ presentations of The Avengers; Captain America: The First Avenger and Thor, as well as Blu-ray™ versions of Iron Man; Iron Man 2 and The Incredible Hulk in exclusive collectible packaging. Plus, now that you possess the highest level of security clearance, you have been granted access to S.H.I.E.L.D.’s most confidential files, including a top-secret bonus disc filled never before seen, classified information. Also featuring exquisitely detailed art, prop reproductions and artifacts from the motion pictures, the must-own Marvel Cinematic Universe: Phase One Collection will verify your status as the world’s greatest authority on the Marvel Super Hero mythos!
The Marvel Cinematic Universe: Phase One' Blu-Ray Collection is pegged for a September 25, 2012 release and will run you for about $200. Now I know what I'm getting for my birthday!